While Sunday nightrs Super Bowl did not air any cryptocurrency advertisements, one non-fungible token (NFT) collection did shell out for one of the expensive commercial spots n and is seeing a pump on the secondary market.

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DigiDagaku, an NFT project by Web3 gaming company Limit Break, aired an ad touting a free mint of its Dragon Eggs collection during the game. By scanning a QR code, viewers could mint the free ldigital collectibler as advertised in the commercial.

While the tokens themselves did not cost anything to mint, their value on the secondary marketplace soared following their Sunday night ad. According to data from NFT marketplace OpenSea, the 10,000 unit collectionrs floor price is 0.31 ETH, or $460. Its trading volume is 1,133 ETH, about $1.7 million.

In November, Limit Break said it purchased the coveted 30-second slot for $6.5 million to help onboard players of its DigiDagaku game, which is open to holders of the tokens in its collections. According to a press release, DigiDagaku opened an allowlist in January ahead of its public mint Sunday night in order to garner hype around the collection.